You’ve done all of your research. You have created your profiles. You have even posted once or twice. However, the realization that you have to be more consistent in posting has emerged, and you’re now considering hiring someone to manage your social media.
It’s ok. Business social media is not the same as personal social media. It takes some work and strategy to be effective. Having someone manage your social media accounts for you frees up your time so you can run your business.
Now that you know you need a social media manager, how do you go about finding one? It’s an endless ocean of people who are in “the business,” how do you know who is right for you? Here are some things to look for:
- Online Presence. If they are a legit business, they will have a website, not just a Facebook Page. Their website will have a clear About page and Services page. It will also have links to their social media, because…
- Social Media Presence. They will have their own social media accounts, and use them effectively. Browse their profile, pay attention to what they post, and more importantly, how they interact with others online. Do they actually connect, or is it just a bunch of reposts and retweets, with no actual communication? Think about how you want your business to interact with others via social media. Look for that.
- Talk to a live person. Keep it local if at all possible, but if you find your social media manager online and you really like their work, don’t be afraid to reach out. If you can’t meet them in person, schedule a phone call so you can actually speak to them. You can learn a lot about a person when you talk to them, and it could be completely different than how they communicate online. Think of it as an interview. You’re about to hire someone, so take the time to make sure that person is a good fit.
- Social media is a business. Your business is not a hobby, and their business should not be a hobby either. Their price should reflect their expertise and what they are offering. Trust your instincts, it should be fairly clear if they are serious or not.
- Cost: Part 2. At the same time, if you look for an inexpensive route, you are going to get what you pay for. If you don’t have a reasonable budget for social media marketing, then you will not receive quality social media management. Anyone can figure out how to post to Facebook. It takes marketing experience to build a community and drive sales. Budget at least $500-$1000 per month for management.
Your business is important, and this should be reflected in all areas of your marketing, including your social media. If you still have questions about choosing a social media manager, get in touch. I’m happy to discuss the finer details with you. Just call We Heart Social at (480) 442-2192 or email us at firstname.lastname@example.org.