What can you do in 15 seconds?

Instagram is more than just photos, it’s videos, too! Not only that, videos have twice as much engagement as photos. You can upload video that are 3-15 seconds long, perfect for quick tips, behind the scenes action or a brief hello!

Here are five specific ways you can make your Instagram videos rock harder.

Use a tripod.

You would be surprised at how this simple yet basic tip amps up the visual quality of your video. Instagram lends itself to informal, spur-of-the-moment videos, but viewers will lose interest in constantly shaky video. Try an inexpensive tripod like this one and see the difference yourself.

Tell a story.

Write it out like a mini movie script. This is great for how-tos and recipes. In this example from Weight Watchers, it only take 15 seconds to get their point across.

Show off your talent.

Whether you’re an artist, a musician, an athlete, a cook, a barrista, a crafter or something else, find a way to showcase what it is you do for a living.

Announce business news.

Business news could be a new employee, a new address, a merger, a sale, a new product, an event or anything else you want to promote. Press releases are so 1999. Use a video.

A video posted by Walgreens (@walgreens) on

Fan videos.

Testimonials, unboxing and customer feedback make great topics for quickie videos. And don’t forget to add a bit of humor! Check out the Instagram video below: American rapper Biz Markie talks about his love of breakfast cereal.

Bonus: A few tools to help you create

InstaSize (Andriod & iOS) – Resize your videos to fit within Instagram’s square shape. It’s great for rectangle videos you don’t want to crop.
WeVideo (Android & iOS) – Add interesting transitions between scenes
Videohance (iOS) – Add nifty textures and filters to your videos
Flipagram (Android, iOS & Windows) – Add photos & videos (and music!) together to create a video collage that’s always the perfect length. I particularly like Flipagram for displaying user-generated content and event photos.

Enough reading! Get out there and start recording!