Is Twitter right for your business? Maybe.
Twitter is a realtime social media network where you can share and discover information, news, and events. With 500 million tweets sent daily, your feed can get crowded quickly making it important to understand why you’re using Twitter so you can build a strategy to reach your goals.
If your business is informational or your local area has a strong Twitter presence, this platform might be right for you. Do some research on Twitter using the hashtag and name of your town, #Gilbert for example, to see who is tweeting in your area.
Certain businesses thrive on Twitter:
● Real estate
● Public Relations (PR)
● Local news
● Event planners
Those aren’t the only people on Twitter and I encourage you to give it a try. It may take some time to see if it’s a good fit for your business.
Ask yourself why.
Decide why you’re using Twitter. How are you going to connect with potential customers? Twitter is an open network meaning you can follow anyone – I mean ANYONE – from sports stars to local politicians to college students to movie stars. If you’re using Twitter for business, I recommend using it to connect with people in your industry, local area and target market.
You may see a lot of tweets from users who are in your area but who are using Twitter to follow celebrities or connect with friends. That’s okay. You can unfollow them if you want or stay and enjoy the conversation. It’s up to you. Keep your WHY in mind so you don’t get caught up in tweets vastly unrelated to your business.
Who should you follow?
I recommend a focused approach to following. This will keep your Twitter feed fairly free of unwanted tweets. You can always unfollow or block users that don’t fit your WHY.
People to follow on Twitter:
● Thought leaders in your industry It’s always good to know what others are saying about events and trends happening in your industry.
● Other businesses related to yours This gives you an idea of what others are saying about your industry. They may also share content that is relevant to your target audience that you can retweet.
● BIG events related to your business. Follow hashtags for major events even if you can’t attend in person.
● Local businesses and news organizations This is especially helpful if you have a locally based business. @GilbertPRSS is a resource for the Gilbert, Arizona and surrounding communities.
Twitter isn’t the right fit for every business but I encourage you to give it a try. Even if you only use it to see what’s going on in your city and to follow the news. It’s a great resource.
If you’re interested in learning more about using Twitter for business, call We Heart Social at (480) 442-2192.