by Perri Collins | Jun 6, 2020 | Content
Crafting content for your target audience can seem like a never-ending task. Repackaging your content can help you be more productive and allow you to engage followers across multiple platforms. Here are a few ideas if you get stuck. 1. Make a list. – Break up a...
by Perri Collins | Jan 4, 2017 | Business
I work with university students on a daily basis. They are wonderful, energetic and full of ideas. I encourage them to find internships where they can learn and grow. And if you regularly hire interns, I thank you very much for giving them the opportunity to discover...
by Perri Collins | Oct 14, 2015 | Twitter, Video
Twitter has traditionally only let users upload 30-second videos from the mobile app. Users who wanted to upload longer videos had to use YouTune or Vimeo to host the video and then tweet the link. But I just discovered a work-around for those of us who want to test...
by Perri Collins | Aug 8, 2015 | LinkedIn
I have just about had it with these ridiculous LinkedIn requests. Here’s just 3 simple tips I want everyone to remember when trying to connect with someone on LinkedIn: TIP 1. Please tell me WHY you want to connect. Don’t just send the standard...
by Perri Collins | Aug 5, 2015 | ThoughtStream
Stock photos can be expensive. I just received an email from Hubpot that they’re giving away 80 free photos, so here’s the link and help yourself. There’s no catch. I checked. You’re welcome. TIP: It’s better to use your own photos rather...
by Perri Collins | Aug 2, 2015 | Business
You’ve done all of your research. You have created your profiles. You have even posted once or twice. However, the realization that you have to be more consistent in posting has emerged, and you’re now considering hiring someone to manage your social media. It’s ok....
by Perri Collins | Jul 19, 2015 | Twitter
Is Twitter right for your business? Maybe. Twitter is a realtime social media network where you can share and discover information, news, and events. With 500 million tweets sent daily, your feed can get crowded quickly making it important to understand why you’re...
by Perri Collins | Jul 10, 2015 | Instagram, Video
What can you do in 15 seconds? Instagram is more than just photos, it’s videos, too! Not only that, videos have twice as much engagement as photos. You can upload video that are 3-15 seconds long, perfect for quick tips, behind the scenes action or a brief...
by Perri Collins | Jul 9, 2015 | Basics, Business
When it comes to choosing a social media platform for your business, it can be confusing – especially if you’re just getting started. I remember when social media became popular for brands the strategy was to just have a presence. It was the same when websites...
by Perri Collins | Jun 23, 2015 | Basics, Video
Want to get your brand in front of customers? You’d better not leave video out of your digital strategy. Why? People are visual creatures. Having video embedded on your site can positively affect your search engine ranking. Video content is a high-impact way for...
by Perri Collins | Jun 19, 2015 | Basics, Facebook
Social media marketing is an art form. It can be a difficult thing to do if you come from a traditional marketing background. With traditional marketing the goal is to sell a product or service, it’s easy enough to create advertising and marketing plans around that....
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